MR
Creatives
See which ads, hooks, and formats are actually working.
Active creatives
64 fresh or watchTotal spend
€3,640Avg CTR
2.6%Across all creativesAvg Hook Score
71Fatigued
2Refresh soon to protect CTRBest format
VideoAvg Hook Score 81Top creative
Smiling family
Hook 883.6% CTRSpring Check-up
All creatives
Every visual across your campaigns — search, filter, and switch between card and row view.
6 creatives
ImageFreshHook88
Smiling family
Spring Check-up · in 2 ad sets
Scroll-stop rate74%
- CTR
- 3.6%
- Spend
- €640
- Leads
- 44
VideoFreshHook79
Office tour
Spring Check-up
Scroll-stop rate81%
- CTR
- 3.1%
- Spend
- €460
- Leads
- 27
ImageWatchHook71
Before / after
Teeth Whitening · in 2 ad sets
Scroll-stop rate58%
- CTR
- 2.6%
- Spend
- €520
- Leads
- 32
Frequency creeping up — keep an eye on CTR this week.
VideoFreshHook83
Patient story
Invisalign
Scroll-stop rate77%
- CTR
- 2.9%
- Spend
- €410
- Leads
- 19
CarouselFatiguedHook54
Limited slots
New Year Smile · in 2 ad sets
Scroll-stop rate41%
- CTR
- 1.8%
- Spend
- €730
- Leads
- 22
Frequency rising, CTR falling — refresh this one soon.
ImageFatiguedHook49
Same-day emergency
Emergency Dental · in 2 ad sets
Scroll-stop rate38%
- CTR
- 1.6%
- Spend
- €880
- Leads
- 30
Frequency rising, CTR falling — refresh this one soon.
How fatigue is detected
When the same people see an ad too often, it stops working — frequency climbs while CTR drops and your cost per lead rises. We flag a creative as Watch early and Fatigued once it's clearly tiring out, so you can refresh the hook before you waste spend.