MR
Creatives
See which ads, hooks, and formats are actually working.
Top creativeSmiling familyHook Score 88 · 3.6% CTR
Fatigued creatives2Refresh soon to protect CTR
Avg Hook Score71Across all live creatives
Best formatVideoAvg Hook Score 81
Creative performance
6 creatives
Image
Smiling family
Spring Check-up
Hook Score88
Scroll Stop74
- CTR
- 3.6%
- Spend
- €640
- Leads
- 44
FatigueFresh
Video
Office tour
Spring Check-up
Hook Score79
Scroll Stop81
- CTR
- 3.1%
- Spend
- €460
- Leads
- 27
FatigueFresh
Image
Before / after
Teeth Whitening
Hook Score71
Scroll Stop58
- CTR
- 2.6%
- Spend
- €520
- Leads
- 32
FatigueWatch
Frequency creeping up — keep an eye on CTR this week.
Video
Patient story
Invisalign
Hook Score83
Scroll Stop77
- CTR
- 2.9%
- Spend
- €410
- Leads
- 19
FatigueFresh
Carousel
Limited slots
New Year Smile
Hook Score54
Scroll Stop41
- CTR
- 1.8%
- Spend
- €730
- Leads
- 22
FatigueFatigued
Frequency rising, CTR falling — refresh this one soon.
Image
Same-day emergency
Emergency Dental
Hook Score49
Scroll Stop38
- CTR
- 1.6%
- Spend
- €880
- Leads
- 30
FatigueFatigued
Frequency rising, CTR falling — refresh this one soon.
How fatigue is detected
When the same people see an ad too often, it stops working — frequency climbs while CTR drops and your cost per lead rises. We flag a creative as Watch early and Fatigued once it's clearly tiring out, so you can refresh the hook before you waste spend.